Thinking About Answers The Application of Cognitive Processes to Survey Methodology

In 1982, Jossey-Bass published the classic book Asking Questions--a comprehensive guide written for anyone who uses questionnaires to gather information about people's attitudes and behavior. Now, the coauthor of this landmark book, Seymour Sudman, has teamed up with Norman M. Bradburn and Norbert Schwarz--renowned experts in survey methodology--to write Thinking About Answers.The editors explore what answers mean and how people understand the world around them and communicate with one another. Thinking About Answers is a blAnd of methods research and cognitive psychology and an invaluable resource for practitioners and students of survey research, cognitive and methodology researchers, and students in methods or cognitive psychology classes.Sudman, Seymour is the author of 'Thinking About Answers The Application of Cognitive Processes to Survey Methodology', published 1995 under ISBN 9780787901202 and ISBN 0787901202.