Theory and Practice of Revenue Management

Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to be published in the field of RM. It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details. Successful hardcover version published in April 2004.Talluri, Kalyan T. is the author of 'Theory and Practice of Revenue Management', published 2005 under ISBN 9780387243764 and ISBN 0387243763.