by Richard P. Wilson, Elisabeth J. Cohen, Ralph C. Eagle, James J. Augsburger, Peter R. Laibson, Robert I. Grossman

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ISBN-13: 9780256138184
ISBN: 0256138184
Publisher: Mosby-Year Book

AUTHOR

Richard P. Wilson, Elisabeth J. Cohen, Ralph C. Eagle, James J. Augsburger, Peter R. Laibson, Robert I. Grossman

SUMMARY

Readers who want a practical, real-world approach to sales force management that intentionally avoids models and theoretical detail will find what they're looking for here. With strong coverage of the human factors in sales management, such as motivation, staffing, and leadership, as well as 42 case studies that features situations faced by real-life sales managers, this book's innovation advice is ideal for current and future sales managers alike.Richard P. Wilson is the author of 'The Yearbook of Ophthalmology 1999' with ISBN 9780256138184 and ISBN 0256138184.

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