6015480
9781563674563
The Why of the Buy Consumer Behavior and Fashion Marketing
by Bay, Stefani, Petrizzi, Richard, Gill, Penny
72212
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About this item
- Condition: Acceptable
- Provider: Read A Book
- Provider Rating: 81%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. 27
Product details
- ISBN-13: 9781563674563
- ISBN: 1563674564
- Edition: 1
- Publication Date: 2008
- Publisher: Fairchild Books
AUTHOR
SUMMARY
Consumer behavior affects all aspects of the fashion industry, design, production, and merchandising and promotion at all levels, as much as it affects retailing. This text addresses how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy.Bay, Stefani is the author of 'The Why of the Buy Consumer Behavior and Fashion Marketing', published 2008 under ISBN 9781563674563 and ISBN 1563674564.
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