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Michael W. Traugott is professor and chair of the Department of Communication Studies and senior research scientist in the Center for Political Studies at the Institute for Social Research at the University of Michigan Paul J. Lavrakas is former professor of journalism and communication at Northwestern University and The Ohio State University. He is currently senior research methodologist at Nielsen Media ResearchTraugott, Michael W. is the author of 'The Voter's Guide to Election Polls', published 2007 under ISBN 9780742547179 and ISBN 0742547175.
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