The Venture: A Business Novel about Starting Your Own Company

Michael DiGabriel has a nice life going for him: He has a nice house, drives nice cars, and manages a video production department with a Fortune 500 clientele. His wife, Regan, is beautiful and has a great job in management, too. Everything is good and getting better, until the corporation Michael works for downsizes his department. Told to eliminate his staff, Michael tries to stand up to his boss - and gets the ax along with everyone else. But Michael refuses to fail. Galvanized by misfortune, he and his former employees put their heads together and quickly turn Where's the unemployment line? into Let's take the risk and start our own company. You'll accompany Michael on each and every critical step of starting a business. Discovering that billings are one thing, collections are another. Developing a market strategy. Coming up with ideas to promote sales. Identifying strengths, strengthening weaknesses. Handling personality conflicts that threaten to split the company. Learning to empower. Teaching selling skills. From fielding creditors' calls to finding the breakout vision that could just make them all rich, Michael deals with it all. And so will you.Cox, Jeff is the author of 'The Venture: A Business Novel about Starting Your Own Company' with ISBN 9780446516419 and ISBN 0446516414.