The Unofficial Guide to Marketing Your Business Online

The inside scoop...for when you want more than the official line! "This is the book to buy if you want sound advice on how to promote your business online." A-Jim McCann, CEO, 1-800-FLOWERS.COM "This is a great resource for small business ownersA-or anyone considering their first-time leap into Cyberspace. If you2re looking for the inside scoop on doing business in the ever-changing World Wide Web, you should read this book." A-Kathy Juhl, Director of Catalog Sales and Marketing, American Nurseryman Publishing Co. The top 5 ways The Unofficial Guide to Marketing Your Business Online can help you reach your customers in cyberspace! Expert tips on using the Web as an effective marketing tool. Proven techniques for writing dynamic press releases that get you free publicity for your business. Insider strategies for avoiding the common mistakes people make when buying online advertising. Traditional marketing techniques to get people online and to your Web site. Guidance in creating a realistic budget for online-based marketing, advertising, and publicity.Rich, Jason R. is the author of 'The Unofficial Guide to Marketing Your Business Online' with ISBN 9780764562686 and ISBN 0764562681.