5460395
9781412950350
Corporate communication is a dynamic interplay of complementary and often competing orientations. This book offers a coherent, integrative approach by examining the topic and tasks from the framework of the competing values perspective.Alan T. Belasen is the author of 'The Theory and Practice of Corporate Communication: A Competing Values Perspective', published 2007 under ISBN 9781412950350 and ISBN 141295035X.
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