The Selling Bible: For People in the Business of Selling

THE SELLING BIBLE defines the profession of selling for the first time, shows how selling skills can be accurately measured, offers a plan that guarantees measurable improvement in selling competence. "In the first few paragraphs, salesman, business owner & trainer Lawhon debunks the idea that owning your own business means being your own boss--the great American dream. The government will impose regulations, & the customer will be the absolute authority in your company. Therefore, the only goal that will guarantee success & bottom-line profit is turning prospective customers into satisfied customers. 'Either you are in the business of selling or you are not in business.' From that premise, Lawhon gives entrepreneurs sound advice on how to achieve this goal. From the five basic groups of knowledge to the skills of selling & trade secrets, he teaches readers how to sell & thus how to succeed. ...buy this title--it will circulate."--LIBRARY JOURNAL, July, 1995. THE SELLING BIBLE, named in top five "Best Selling Books on General Sales" by "Selling" magazine, 10/95, gives readers a renewed sense of integrity & pride in the profession of selling & is used as a text in colleges & universities--an amplification of Lawhon's book, SELLING RETAIL, 1986, now in its thirteenth printing, & the basis of sales education in over 15,000 companies.Lawhon, John F. is the author of 'The Selling Bible: For People in the Business of Selling' with ISBN 9781571780072 and ISBN 1571780076.