The Sales Excellence Pocket Book (Management Pocket Book Series)

Key techniques to help maximise the effectiveness of your next sales meeting. The Sales Excellence Pocketbook explains how to make the right initial impression, how to discover customer needs, how to present the best possible case and, crucially, how to close successfully. Also gives tips and techniques on how to prepare for the sales meeting and how to follow-up effectively. The Journal of International Selling and Sales Management said of the book: 'A very practical guide to adapting the sales approach to specific customer needs. This Pocketbook could be regularly used with advantage by anyone engaged in selling'.Patrick Forsyth is the author of 'The Sales Excellence Pocket Book (Management Pocket Book Series)', published 1999 under ISBN 9781870471572 and ISBN 1870471571.