1504593
9781563086489
Focusing on the heart of the library - its collection - this text shows how marketing techniques can be applied to library collection development. It takes the reader through each step of an effective marketing initiative.Sharon L Baker is the author of 'The Responsive Public Library: How to Develop and Market a Winning Collection', published 2002 under ISBN 9781563086489 and ISBN 1563086484.
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