1504593
9781563086489
Focusing on the heart of the library - its collection - this text shows how marketing techniques can be applied to library collection development. It takes the reader through each step of an effective marketing initiative.Karen L. Wallace is the author of 'The Responsive Public Library: How to Develop and Market a Winning Collection', published 2002 under ISBN 9781563086489 and ISBN 1563086484.
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