The Public's Use of Television: Who Watches and Why

Frank and Greenberg report the resuls of a four year survey of the American television audience, designed to determine who watches television -- and why. Rather than classify audiences by one variable, the authors group them by interests, attitudes, and behaviour, as well as more usual demographic attributes such as age and sex. The result is a unique segmentation scheme that gives a coherent picture of each audience's psychological needs, its interests and its relative use of other media.Frank, Ronald E. is the author of 'The Public's Use of Television: Who Watches and Why', published 1980 under ISBN 9780803913899 and ISBN 0803913893.