The PDMA ToolBook 3 for New Product Development

Best practices in new product development The Product Development & Management Association (PDMA), the leading professional organization for new product development (NPD), presents the third volume of its highly regarded reference on the tools for successful NPD. Supplementing the successful two earlier PDMA ToolBooks, this new volume provides insights into critical aspects of product development, from concept through development and design, to the final commercialization. In these pages, leading innovators from such firms as PRTM, LexisNexis, Nano-Tex, Inc., Innovation Focus, and others share best-practice tools that can be implemented immediately by project leaders, process owners, and program and portfolio managers in their own organizations. You'll find actionable guidance on such topics as: Inventive problem solving and quality function deployment Improving customer and market inputs to NPD Keeping your staff running like a well-oiled machine Building consistently high-performing product development teams Using a rolling wave for fast and flexible development Gaining competitive advantage by leveraging lessons learned Using metrics to measure actions and get results With practical, cross-functional coverage of success factors in the product development process including metrics, stakeholder values, and risk assessment and planning, ToolBook 3 is a significant addition to the NPD professional's toolbox.Griffin, Abbie is the author of 'The PDMA ToolBook 3 for New Product Development', published 2007 under ISBN 9780470089231 and ISBN 0470089237.