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9780749465155
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
by Jean-Noël Kapferer
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- Condition: New
- Provider: Mediaoutdeal1234 Contact
- Provider Rating: 64%
- Ships From: Springfield, VA
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About this item
- Condition: Very Good
- Provider: GoTextbooks Contact
- Provider Rating: 77%
- Ships From: Little Rock, AR
- Shipping: Standard
Product details
- ISBN-13: 9780749465155
- ISBN: 0749465158
- Edition: Fifth Edition
- Publication Date: 2012
- Publisher: Kogan Page
AUTHOR
SUMMARY
Jean-Noël Kapferer is the author of 'The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)', published 2012 under ISBN 9780749465155 and ISBN 0749465158.
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