The New Business of India: The 21st-Century Opportunity, Vol. 1

"New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on firsthand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to-business (B2B) and business-to-consumer (B2C) companies. Serving as a comprehensive introduction to entering the market, this book, in short, is able to take business planners and developers working in both large and small companies through the processes they must address in order to establish a successful business in India at a time when there is a first-mover advantage."--BOOK JACKET.Davies, Paul is the author of 'The New Business of India: The 21st-Century Opportunity, Vol. 1', published 2008 under ISBN 9789812790422 and ISBN 981279042X.