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9780893912581
This step is a step toward greater internationalization of mass communication research. Existing differences between the mass media of North American and Western European countries provide a basis for comparative anlayses that illustrate how differences in national mass media systems can contribute towards intellectual understanding of communication behavior. The world of communication scholarship can be divided into two main schools, the empirical school and the critical school. This volume represents some of the leading scholars of each school and is dedicated to the intellectual merging of the schools by means of fostering an improved understanding of each other.Everett M. Rogers is the author of 'The Media Revolution in America and in Western Europe: Volume II in the Paris-Stanford Series (Communication and Information Science)', published 1985 under ISBN 9780893912581 and ISBN 0893912581.
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