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9780761986287

The McDonaldization of Society

The McDonaldization of Society
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Product details

  • ISBN-13: 9780761986287
  • ISBN: 0761986286
  • Edition: 3
  • Publication Date: 2000
  • Publisher: Pine Forge Press

AUTHOR

Ritzer, George

SUMMARY

The fast-food business, most notably Mcdonalds, revolutionised not only the restaurant business but also American society and ultimately, the world. Using the model of Mcdonalds, the author draws on the theories of Weber to produce a social critique.Ritzer, George is the author of 'The McDonaldization of Society', published 2000 under ISBN 9780761986287 and ISBN 0761986286.

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