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9780803990777

The McDonaldization of Society: An Investigation Into the Changing Character of Contemporary Social Life

The McDonaldization of Society: An Investigation Into the Changing Character of Contemporary Social Life
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  • Comments: New. In shrink wrap. Looks like an interesting title!
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Product details

  • ISBN-13: 9780803990777
  • ISBN: 0803990774
  • Edition: Revised
  • Publisher: Pine Forge Press

AUTHOR

George Ritzer

SUMMARY

The fast-food business, most notably Mcdonalds, revolutionised not only the restaurant business but also American society and ultimately, the world. Using the model of Mcdonalds, the author draws on the theories of Weber to produce a social critique.George Ritzer is the author of 'The McDonaldization of Society: An Investigation Into the Changing Character of Contemporary Social Life' with ISBN 9780803990777 and ISBN 0803990774.

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