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9781870471404

The Marketing Pocketbook (Management Pocket Book Series)

The Marketing Pocketbook (Management Pocket Book Series)
$65.17
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Product details

  • ISBN-13: 9781870471404
  • ISBN: 1870471407
  • Publication Date: 1999
  • Publisher: Management Pocket Books

AUTHOR

Neil Russell-Jones, Tony Fletcher

SUMMARY

Do you know why your customers buy from you, and where your product fits in the market place? Marketing should not be the province of a single department, but should involve the whole organization. Covers market research, strategy, marketing mix, tactics and methods of communication.Neil Russell-Jones is the author of 'The Marketing Pocketbook (Management Pocket Book Series)', published 1999 under ISBN 9781870471404 and ISBN 1870471407.

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