The Impact of Culture on Relationship Marketing in International Services: A Target Group-Specific Analysis in the Context of Banking Services ... Science / Angewandte Marketingforschung)

Name: The Impact of Culture on Relationship Marketing in International Services: A Target Group-Specific Analysis in the Context of Banking Services ... Science / Angewandte Marketingforschung)
Author: Jan Hendrik Schumann
ISBN: 9783834920188

by Jan Hendrik Schumann

The Impact of Culture on Relationship Marketing in International Services: A Target Group-Specific Analysis in the Context of Banking Services ... Science / Angewandte Marketingforschung)

by Jan Hendrik Schumann

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ISBN-13: 9783834920188
ISBN: 3834920185
Edition: 2009
Publication Date: 2009
Publisher: Gabler Verlag

AUTHOR

Jan Hendrik Schumann

SUMMARY

Jan Hendrik Schumann is the author of 'The Impact of Culture on Relationship Marketing in International Services: A Target Group-Specific Analysis in the Context of Banking Services ... Science / Angewandte Marketingforschung)', published 2009 under ISBN 9783834920188 and ISBN 3834920185.

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