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9780273650317

The Handbook of Key Customer Relationship Management: The Definitive Guide to Winning, Managing and Developing Key Account Business

The Handbook of Key Customer Relationship Management: The Definitive Guide to Winning, Managing and Developing Key Account Business
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Product details

  • ISBN-13: 9780273650317
  • ISBN: 0273650319
  • Publisher: Financial Times/Prentice Hall

AUTHOR

Burnett, Ken

SUMMARY

This guide shows how CRM uses technology to merge everything you know about a customer in one place, merge all the systems they encounter into one unified process and then use that knowledge and interface to sell to them, one customer at a time.Burnett, Ken is the author of 'The Handbook of Key Customer Relationship Management: The Definitive Guide to Winning, Managing and Developing Key Account Business' with ISBN 9780273650317 and ISBN 0273650319.

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