The Global Korean Motor Industry: The Hyundai Motor Company's Global Strategy (Routledge Advances in Korean Studies)

This book examines the experiences of the globalising Korean automobile industry, with particular focus on the Hyundai Motor Company (HMC), one of the most prominent of the new Korean multinational corporations. It provides an overview of the changing nature of the global automobile industry, before considering in depth the globalisation processes that the Korean automobile industry has undertaken. It traces the development of HMC as it recovered from the failure of its first venture overseas, in Canada, and tried again in India, exploring the similarities and differences between the practices which HMC implemented in India and Korea. It highlights the importance of production systems and employment relations as part of HMC's growth, and argues that if Korean companies such as HMC are to compete successfully as global automobile producers they will need to increase the proportion of overseas production, establish global supply chains and improve co-ordination between head office and subsidiaries.Russell D. Lansbury is the author of 'The Global Korean Motor Industry: The Hyundai Motor Company's Global Strategy (Routledge Advances in Korean Studies)', published 2007 under ISBN 9780415413664 and ISBN 0415413664.