The Global Brand: How to Create and Develop Lasting Brand Value in the World Market

Name: The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
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Author: Hollis, Nigel
ISBN: 9780230620568

by Hollis, Nigel

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ISBN-13: 9780230620568
ISBN: 0230620566
Publication Date: 2010
Publisher: Palgrave Macmillan

AUTHOR

Hollis, Nigel

SUMMARY

Hollis, Nigel is the author of 'The Global Brand: How to Create and Develop Lasting Brand Value in the World Market', published 2010 under ISBN 9780230620568 and ISBN 0230620566.

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