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9780132339513

The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World

The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World
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  • ISBN-13: 9780132339513
  • ISBN: 013233951X
  • Edition: 1
  • Publication Date: 2007
  • Publisher: Wharton School Publishing

AUTHOR

Satish Nambisan, Mohanbir Sawhney

SUMMARY

'The Global Brain' argues that managers cannot rely on success stories they have read about in the press to implement a network-centric innovation strategy. This book offers a practical and detailed roadmap for planning and implementing an externally-focused innovation strategy.Satish Nambisan is the author of 'The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World', published 2007 under ISBN 9780132339513 and ISBN 013233951X.

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