5188051
9780767922852
Caitlin Friedmanis a public relations and marketing professional with more than twelve years of consumer, food and beverage, publishing, and television-production experience. In 2001, she partnered with Kimberly Yorio to form YC Media, a full-service public relations and marketing firm based in downtown Manhattan.Kimberly Yoriohas forged a reputation as a keen marketer specializing in the development of strategic publicity and promotions campaigns for cookbooks, restaurants, chefs, and other food-related personalities and products.Together they wrote the national bestsellerThe Girl's Guide to Starting Your Own Business.Caitlin Friedman is the author of 'The Girl's Guide to Being a Boss (Without Being a Bitch): Valuable Lessons, Smart Suggestions, and True Stories for Succeeding as the Chick-in-Charge', published 2007 under ISBN 9780767922852 and ISBN 0767922859.
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