The Future of Business: The Essentials (with InfoTrac) 2nd Edition | Rent 9780324320282

by Lawrence J. Gitman, Carl McDaniel

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ISBN-13: 9780324320282
ISBN: 0324320280
Edition: 2
Publication Date: 2005
Publisher: Cengage Learning

AUTHOR

Lawrence J. Gitman, Carl McDaniel

SUMMARY

THE FUTURE OF BUSINESS offers a brief yet complete introduction to business concepts and terminology using a student-centered, practical, and relevant approach. Stressing to students that "You Are the Future of Business," The Future of Business: The Essentials teaches students to navigate through the sometime stormy business environment by stressing important business issues such as customer satisfaction and quality, entrepreneurship, cultural and workplace diversity, ethics, global business, technology, teams, and e-business.Lawrence J. Gitman is the author of 'The Future of Business: The Essentials (with InfoTrac)', published 2005 under ISBN 9780324320282 and ISBN 0324320280.

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