20982995

9780415668927

The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace

The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace
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  • ISBN-13: 9780415668927
  • ISBN: 0415668921
  • Edition: 1
  • Publication Date: 2011
  • Publisher: Routledge

AUTHOR

Schultz, Don, Patti, Charles H., Kitchen, Philip J.

SUMMARY

Schultz, Don is the author of 'The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace', published 2011 under ISBN 9780415668927 and ISBN 0415668921.

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