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9780471225812

The End of Advertising as We Know It

The End of Advertising as We Know It
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Product details

  • ISBN-13: 9780471225812
  • ISBN: 0471225819
  • Edition: 1
  • Publication Date: 2002
  • Publisher: Wiley

AUTHOR

Sergio Zyman, Armin Brott

SUMMARY

Sergio Zyman is the former chief marketing officer at Coca-Cola. He is the founder and Chairman of the Zyman Marketing Group Armin Brott has co-written books on business and is also a bestselling author in his own rightSergio Zyman is the author of 'The End of Advertising as We Know It', published 2002 under ISBN 9780471225812 and ISBN 0471225819.

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