691329
9781857882582
In this recipe for business survival the author demonstrates the need for electronic baptism and shows how to 'eConstruct' an enterprise. He discusses the meaning of an eBrand and the reality of an eChannel in the 21st century.Robin Bloor is the author of 'The Electronic Bazaar: From the Silk Road to the e-Road', published 2000 under ISBN 9781857882582 and ISBN 185788258X.
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