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9781591840961
The Culting of Brands
by Atkin, Douglas
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Product details
- ISBN-13: 9781591840961
- ISBN: 1591840961
- Edition: 4
- Publisher: Penguin Group (USA) Incorporated
AUTHOR
SUMMARY
Douglas Atkin explores how companies can cultivate fanatical customer loyalty. Harley Davidson, Saturn, Ben & Jerry's & JetBlue have all achieved cult status by making their customers feel special, part of an exclusive group. The benefits reaped by the companies concerned are described in detail.Atkin, Douglas is the author of 'The Culting of Brands' with ISBN 9781591840961 and ISBN 1591840961.
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