5381119
9780324545098
The Business Communication Casebook: A Notre Dame Collection
by James S. O'Rourke
About this item
- Condition: Acceptable
- Provider: gotextbooks sales Contact
- Provider Rating: 60%
- Ships From: Little Rock, AR
- Shipping: Standard
About this item
- Condition: Acceptable
- Provider: GoTextbooks Contact
- Provider Rating: 77%
- Ships From: Little Rock, AR
- Shipping: Standard
Product details
- ISBN-13: 9780324545098
- ISBN: 0324545096
- Edition: 2
- Publication Date: 2007
- Publisher: Cengage Learning
AUTHOR
SUMMARY
This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft,) and provide the opportunity to put Business Communication theory into practice.James S. O'Rourke is the author of 'The Business Communication Casebook: A Notre Dame Collection', published 2007 under ISBN 9780324545098 and ISBN 0324545096.
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