46419644
9783319386751
The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing ... of the Academy of Marketing Science)
by Bellur, Venkatakrishna V., Baird, Thomas R., Hertz, Paul T.
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Product details
- ISBN-13: 9783319386751
- ISBN: 3319386751
- Edition: Softcover reprint of the original 1st ed. 2015
- Publication Date: 2016
- Publisher: Springer
AUTHOR
SUMMARY
Bellur, Venkatakrishna V. is the author of 'The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing ... of the Academy of Marketing Science)', published 2016 under ISBN 9783319386751 and ISBN 3319386751.
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