by Russell, Frederic A., Beach, Frank, Buskirk, Richard H.

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ISBN-13: 9780070543362
ISBN: 0070543364
Edition: 10
Publisher: McGraw-Hill Companies, The

AUTHOR

Russell, Frederic A., Beach, Frank, Buskirk, Richard H.

SUMMARY

This book is designed primarily for use as a textbook for college and university classes in salesmanship, although it was hoped that men engaged in the business of selling may find in it some practical ideas which, put into practice, may increase sales. Contents: knowing the proposition; buying motives; pre-approach; gaining the interview; the approach; demonstration; meeting objections; the close and the departure; salesman who sells to dealers.Russell, Frederic A. is the author of 'Textbook of Salesmanship' with ISBN 9780070543362 and ISBN 0070543364.

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