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1701249

9780071387392

Ten Demandments Rules to Live by in the Age of the Demanding Consumer

Ten Demandments Rules to Live by in the Age of the Demanding Consumer
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  • Comments: New. In shrink wrap. Looks like an interesting title!
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Product details

  • ISBN-13: 9780071387392
  • ISBN: 0071387390
  • Publication Date: 2002
  • Publisher: McGraw-Hill Companies, The

AUTHOR

Mooney, P. Kelly, Bergheim, Laura

SUMMARY

Mooney presents an informed and interactive roadmap to the hearts, minds, desires and demands of the new consumer - a manifesto for becoming truly customer-centered, from the actual consumers' perspective.Mooney, P. Kelly is the author of 'Ten Demandments Rules to Live by in the Age of the Demanding Consumer', published 2002 under ISBN 9780071387392 and ISBN 0071387390.

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