Telecommunications Management: Broadcasting Cable and the New Technologies

PART ONE: CORE CONCEPTS 1. The Electronic Media Landscape 2. Theories of Telecommunications Management 3. Telecommunications Industry Structure PART TWO: CORE BUSINESS 4. The Radio Business 5. The Television Business 6. The Cable Business PART THREE: CORE PROCESSES 7. Patterns of Telecommunications Ownership 8. Entering the Telecommunications Marketplace 9. Telecommunications Financial Management 10. Personnel Management and Employee Relations PART FOUR: CORE DEPARTMENTS 11. Radio Program Management 12. Television Program Management 13. Sales and Marketing Management 14. Audience Analysis 15. The Future of Media Management IndexSherman, Barry L. is the author of 'Telecommunications Management: Broadcasting Cable and the New Technologies' with ISBN 9780070566989 and ISBN 0070566984.