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9780684864945

Techno-Ready Marketing : How and Why Your Customers Adopt Technology

Techno-Ready Marketing : How and Why Your Customers Adopt Technology
$63.18
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Product details

  • ISBN-13: 9780684864945
  • ISBN: 0684864940
  • Edition: First Edition
  • Publication Date: 2001
  • Publisher: Free Press

AUTHOR

A. Parasuraman, Charles L. Colby

SUMMARY

A. Parasuraman is the James W. McLamore Professor of Marketing at the University of Miami.A. Parasuraman is the author of 'Techno-Ready Marketing : How and Why Your Customers Adopt Technology', published 2001 under ISBN 9780684864945 and ISBN 0684864940.

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