Surviving the Storm Investment Strategies That Help You Maximize Profit and Control Risk during the Coming Economic Winter

[Lunney: Surviving the Storm/0-07-149604-1/9780071496049] [backcover copy] Where will your assets be when the storm hits? Like a devastating tornado, economic downturns can flatten some investments and leave others in good shape. But by interpreting the spending patterns of key segments of the population, you can predict where tomorrow's risks and rewards will be. Surviving the Storm gives you the tools to know why, where, and when large groups of people will be spending their money - and ultimately, whether the stock market is going to crash or soar. Written by noted financial speaker and columnist Jim Lunney, Surviving the Storm shows you how to analyze birthrates, spending patterns, and economic seasons to predict the best diversification of your portfolio. One of only a handful of certified demographers in the country, Lunney's strategy is based on logical science. Through his successful eight-step presentation, you can learn to see your portfolio through his eyes and plan your investment strategy based on when and why people do things. Armed with Jim Lunny's advice, you'll be able to predict the economic seasons and devise strategies that protect your financial health through even the harshest winter. [flap copy] [headline:] If you don't understand what causes the market to go up, you won't be able to predict when it is going to go downBullish or bearish, human behavior is predictable and measurable, just like the weather. Through the eyes of Jim Lunney, noted author, speaker and certified master demographer, economic conditions can be predicted like weather patterns based on fundamental principles of human behavior-when and why people do things. Surviving the Storm shows you how to see through the fog to the future investing landscape by examining three key wealth factors-birthrate, spending patterns, and economic seasons. By following Jim's steadfast advice, you can protect your assets to ensure they will weather any economic season, from the heated growth and inflation of summer to the lengthy consolidation of winter. In eight well-planned steps, you can cultivate the investments that will best serve the goals and timelines in your life during various seasons of the economy. Your Wealth Planning Strategytrade; will help you: Take inventory of your resources Find support systems that provide for your future Determine what is influencing the market Match the "current you" to the "future you" Safeguard your assets from wrongful lawsuits Prepare for effective wealth transfer Benefit from the guidance of a consultant backed by industry experts Follow your road map to sustained success Jim provides the time-tested tools and reliable advice to help you turn away from making investment decisions based on the past and be forward-thinking about quantifying, calculating, and gauging the spending patterns of consumers in order to identify the companies with the greatest probability of reaping the highest earnings. And to minimize loss, Lunney shows you how to control structural risk. In the next economic downturn, some investors will watch their assets get washed away, and those like Jim Lunney will be Surviving the Storm. Jim Lunney has been in the securities business for twenty-five years and has a successful wealth management practice in Littleton, Colorado. He writes a monthly column for Physician's Money Digest called Ask The Expert and is the creator of The Wealth Planning Strategytrade;. Larry Chambers was a successful broker for fifteen years. He now serves the financial servicesLunney, James O. is the author of 'Surviving the Storm Investment Strategies That Help You Maximize Profit and Control Risk during the Coming Economic Winter', published 2007 under ISBN 9780071496049 and ISBN 0071496041.