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9780761925804
Survey Handbook
by Fink, Arlene
by Fink, Arlene
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- Comments: 2nd. "Fink explains the different types of survey instruments and the activities that constitute a typical survey and demonstrates how to organize surveys and estimate their costs. In addition, she discusses such techniques as what types of questions to ask in pilot tests, how to relate survey costs to needs for personnel and time, and how to execute a management plan and a budget for a survey."--Gerald Albaum, University of Oregon, review in Journal of Marketing ResearchGood...
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Product details
- ISBN-13: 9780761925804
- ISBN: 0761925805
- Edition: 2
- Publication Date: 2002
- Publisher: Sage Pubns
AUTHOR
SUMMARY
This book explains 4 different types of survey instruments, and the activities that constitute a 'typical' survey. It also demonstrates how to organize surveys and estimate their costs, and provides details for conducting a survey.Fink, Arlene is the author of 'Survey Handbook', published 2002 under ISBN 9780761925804 and ISBN 0761925805.
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