S.U.R.E.-Fire Direct Response Marketing Managing Business-To-Business Sales Leads for Bottom-Line Success

S.U.R.E.-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue. Readers are guided through the steps of the acclaimed S.U.R.E.-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead campaign.Kern, Russell is the author of 'S.U.R.E.-Fire Direct Response Marketing Managing Business-To-Business Sales Leads for Bottom-Line Success' with ISBN 9780658006227 and ISBN 0658006223.