Super Searchers on Madison Avenue Top Advertising and Marketing Professionals Share Their Online Research Strategies

Research professionals in the advertising and marketing game are a rare breed. Their market research expertise provides critical strategic support to new business teams, account managers and planners, copywriters, art directors, and sales promotion specialists at every major international ad agency. Here, Grace A. Villamora gets 13 research pros from such firms as TBWA\Chiat\Day, Leo Burnett, and Interpublic to share the tips, techniques, and resources that have made them the best in the business.Villamora, Grace Avellana is the author of 'Super Searchers on Madison Avenue Top Advertising and Marketing Professionals Share Their Online Research Strategies', published 2003 under ISBN 9780910965637 and ISBN 0910965633.