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6216879

9781854180315

Successful Public Relations

Successful Public Relations
$76.75
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Product details

  • ISBN-13: 9781854180315
  • ISBN: 1854180312
  • Edition: 2
  • Publication Date: 1993
  • Publisher: Thorogood

AUTHOR

Dunn, Jim

SUMMARY

In this book, the author uses 30 years' experience of both sides of the journalism/PR fence to provide valuable, practical advice on effective public relations. From the role of the PR officer to fees and costs and the effective use of PR in radio and television, this step-by-step guide details the rules and steps to be taken in order to develop successful media relations.Dunn, Jim is the author of 'Successful Public Relations', published 1993 under ISBN 9781854180315 and ISBN 1854180312.

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