Name: Successful Marketing Plan A Disciplined and Comprehensive Approach
ISBN: 9780071395212

by Hiebing, Roman G., Cooper, Scott W.

Successful Marketing Plan A Disciplined and Comprehensive Approach

by Hiebing, Roman G., Cooper, Scott W.

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ISBN-13: 9780071395212
ISBN: 0071395210
Edition: 3
Publication Date: 2003
Publisher: McGraw-Hill

AUTHOR

Hiebing, Roman G., Cooper, Scott W.

SUMMARY

Roman G. Hiebing Jr. is CEO of The Hiebing Group, a full-service advertising, marketing, and public relations agency whose clients include or have included Nestle, Kimberly Clark, McDonald's, Orkin, Swiss Colony, and others. Hiebing also teaches advertising and marketing at the University of Wisconsin. Scott W. Cooper is the senior vice president of marketing and branding for Brown Shoe Company. Cooper is the former president of The Hiebing GroupHiebing, Roman G. is the author of 'Successful Marketing Plan A Disciplined and Comprehensive Approach', published 2003 under ISBN 9780071395212 and ISBN 0071395210.

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