Successful Direct Marketing Methods - Bob Stone - Hardcover - 4th ed

This newly revised and expanded edition of direct marketing's classic work takes the reader step-by-step through the entire direct marketing process - from the why's and how's of successful creative to the business side of profitable direct marketing to the new world of interactive media and relational databases. All media are covered, including the traditional areas of print, broadcast, co-op, and telemarketing, as well as the new electronic and interactive media.Stone, Bob is the author of 'Successful Direct Marketing Methods - Bob Stone - Hardcover - 4th ed' with ISBN 9780844231808 and ISBN 0844231800.