1666248
9789231028380
The first two volumes of this set of manuals, The Business of Book Publishing and Book Promotion, Sales and Distribution (now out of print) were warmly welcomed by both professionals and newcomers to the publishing world. This third volume provides useful training material on subjects such as book-trade finance, budgeting, marketing, cataloguing and stockage, as well as information on bibliographical services.UNESCO Staff is the author of 'Successful Bookselling A Management Training Course', published 1994 under ISBN 9789231028380 and ISBN 9231028383.
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