by Kerin, Roger A., Berkowitz, Eric N., Hartley, Steven W.

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ISBN-13: 9780072828917
ISBN: 0072828919
Edition: 8
Publisher: McGraw-Hill College

AUTHOR

Kerin, Roger A., Berkowitz, Eric N., Hartley, Steven W.

SUMMARY

The Study Guide enables the students to learn and apply marketing principles instead of simply memorizing facts for an examination. The Study Guide includes chapter outlines for student note-taking, sample tests, critical thinking questions, and flash cards.Kerin, Roger A. is the author of 'Study Guide to Accompany Marketing ' with ISBN 9780072828917 and ISBN 0072828919.

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