Structure of American Industry

The tenth edition of this widely used casebook continues to offer an in-depth survey of contemporary American industries. The broadest possible range of market structures is illustrated through twelve case studies of specific industries, all written by leading authorities in their field. The text concludes with a balanced look at the role of public policy in a free enterprise economy. Key features include: NEW Four new industries are now represented, including health care, cigarettes, telecommunications, and commercial banking. Al of the case studies carried over from the previous edition have been significantly revised and updated. NEW The industry studies on computers and college sports have been completely rewritten for this edition. Each industry is framed within the structure-conduce-performance approach to industrial organization. The uniqueness of each industry and important international issues are examined throughout the text. Industries included in this edition are agriculture, petroleum, automobiles, beer, computers, college sports, airlines, motion picture entertainment, cigarettes, health care, telecommunications, and commercial banking.Adams, Walter is the author of 'Structure of American Industry', published 2000 under ISBN 9780130179166 and ISBN 0130179167.