Streetsmart Marketing

A ''how-to'' guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through ''grass-roots'' marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.Slutsky, Jeff is the author of 'Streetsmart Marketing', published 1989 under ISBN 9780471618836 and ISBN 0471618837.