186434
9780135565575
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For Strategic Management and Business Policy courses for the undergraduate. John Voyer joins the already winning combination of Mintzberg and Quinn for this new version of the book that teaches how strategies really form. This text will provide the most balanced and easily accessible coverage of the various schools of thought in strategy. The authors have strengthened the formulation material while keeping the already thorough coverage of formation material intact.Mintzberg, Henry is the author of 'Strategy Process Collegiate Edition', published 1995 under ISBN 9780135565575 and ISBN 013556557X.
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