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39819463

9780415749107

Strategy of Global Branding and Brand Equity

Strategy of Global Branding and Brand Equity
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Product details

  • ISBN-13: 9780415749107
  • ISBN: 0415749107
  • Publication Date: 2015
  • Publisher: Routledge

AUTHOR

Lee, Alvin, Yao, Jinchao, Mizerski, Richard

SUMMARY

Lee, Alvin is the author of 'Strategy of Global Branding and Brand Equity', published 2015 under ISBN 9780415749107 and ISBN 0415749107.

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