Strategy Moves 14 Complete Attack And Defence Strategies for Competitive Advantage

""This book will be a winner as Vasconcellos offers the most comprehensive treatment and assessment of attack and defense business strategies. It is guaranteed to stimulate your strategic and tactical imagination.""Philip Kotler""This book is great. There's no better analogy for marketing than warfare...a superb job in outlining the many strategic choices involved in fighting an effective marketing war.""Al Ries (author of "Positioning" and "Marketing Warfare") In business as in war, you can be small but win. You can be large and lose. Nothing is written except the rules of success and failure. Following these rules is the key to many a victory. Knowing how to interpret the business landscape and move strategically. Whether to attack or defend. When to enter the field and when to withdraw. How to isolate, outflank or encircle your opponents. Explaining these rules and how to use them is the purpose of one book, "Strategy Moves," "Strategy Moves "equips you with the complete set of strategic options at you disposal. Fourteen essential moves; eight defense and six attack, to help you start beating your opponents and making real progress towards victory in the market. From successful defense at the battle of Rorkes Drift to the successful Japanese assault on global car markets, the lessons of conflict and competition are drawn together to help you to pick the right strategic battles, make the right strategic moves and coordinate them decisively in the market. With "Strategy Moves," you will never be short of a winning business strategy.""De Vasconcellos e Sa, Jorge Alberto Souza is the author of 'Strategy Moves 14 Complete Attack And Defence Strategies for Competitive Advantage', published 2006 under ISBN 9780273701675 and ISBN 0273701673.